Skora is a new running company that have been around for about three to four years now. Although being a zero drop shoe, it isn’t exactly as ultra minimal as some other shoes are out there. So for the barefoot fans, Skora is a good cushioning option for a long race but if you were keen on a super barefoot feel than it may not be the one you are after. Either way, here’s a few details about Skora and maybe that way you can make the decision for yourself.
Run Real is more than a statement, it is a way of conducting business. They believe that runners are smarter than most brands give them credit for. They are free-thinking and challenge conventional wisdom. They believe in common sense, rational principles and challenging the status-quo.
SKORA Running Video from SKORA INC. on Vimeo.
At SKORA they view Real Running as running how nature intended – efficient, effective and with ease. As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body than compared to the heel strike gait favored by conventional running shoes (built with large amounts of cushioning, support and a thicker heel).
For years, they have been sold technology that is supposed to make the running process better than nature has intended. Despite the millions of marketing dollars spent, and countless studies, there has yet to be any conclusive proof that bags of air, gel, shock absorbers or fancy support systems work or decrease instance of injury. In fact, there are many studies that show the opposite.
There is indeed now a movement towards products that encourage more natural running form. Some call it “barefoot”, “minimal” or “natural” or “free”.
If you look closely however, you will find most of these products are little different than the running shoes built and sold with “advanced technical features” for years. “Natural” shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so “natural”, does it?
At SKORA, they reject the terms “minimal”, “natural”, or “barefoot-style” when it comes to running. They believe there is only one way to run that respects our bodies — simply put, it is Real Running. Nothing more, nothing less.
Run Real.
“Running ability is programmed into the human DNA. For millions of years, we have run from danger and towards the things we seek. As humans, we innately know how to run — we Run Real.”
Real Running is not a new program, proprietary technique, or something they invented. Real Running is their honest, open solution to the confusion over terms like “barefoot”, “minimal”, “natural” and “free” styles of running.
At SKORA, they look at things differently. They believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. SKORA’s footwear lets people run naturally. Run Real is their philosophy and they stand by it.
SKORA is a new company with a new vision and philosophy. This means that they can do things differently and are not in a position of trying to follow all the marketing and design practices that are the foundation of conventional athletic brands and products.
Run Real is more than a statement, it is a way of conducting business. They believe that runners are smarter than most brands give them credit for. They are free-thinking and challenge conventional wisdom. They believe in common sense, rational principles and challenging the status-quo.
